The wise man who once said that diamonds are girls’ best friend got it wrong when he did not included the entire jewelries in the planet. Jewelries are women’s best friend as they all add to their natural grace, beauty, and elegance. Jewelries are not only just confined to be a sign of status (being rich or married); for all the ladies around the world, jewelry is also used to express one’s self. People who often buy precious stones like diamonds, jade, sapphire, ruby and metals like gold, silver and bronze are mostly women. Though there are few men who takes joy in buying jewelries, they are most likely being ordered and bought to please the important women in their life.
In order to be effective in selling your jewelry to any potential jewelry buyer whether you are in New York, Manhattan, Chicago, Kansas, New Mexico and the like, it is important to understand how the entire jewelry industry works and stands in the market; it is also good to learn how to analyze the psyche or behavior of its major market – the women sector.
Women of today are empowered consumers. A lot of these women have gained business confidence, financial stability and purchasing power more than ever. In the decades that have passed, it is accounted that there is one woman millionaire in every 10 women. This is no surprise at all since half of the business owners in America today belong to this group. There is also an increasing number of women who handle family finances that also, to an extent, reflects the approximately 60 percent of the wealth in United States. Today, women are empowered to be heads of companies, to run for public office, and to do whatever they want which they couldn’t have done decades ago. A woman in U.S.A. can now be a jewelry buyer in Chicago any time that she wants to.
In order to convince a woman to buy your jewelry, you need to know what she wants and go beyond the thought of simply selling and gaining profit. Like the rest of consumers in the market, women are particular with customer service, business ethics, credibility, and other added value services like insurance and warranty. They even go as far as checking your business licenses and community involvement. This is because they treat their transactions in a very personalized level. They want to be assured that they buy legitimate items from equally legitimate suppliers.
Women are also conscious with the aesthetic designs of a jewelry set. The design, color, shape and material should not only suit her physical attributes but her entire personality as well. She wants to buy jewelries that will last despite the appearance of new and modern trends. She definitely wants value for her hard-earned money.
