So you want a slice of that multi-billion dollar pie that is health and wellness. Why not? Everyone is into it—from celebrities to your average Joe. From Zumba to Tae Bo, muscle beaches to gyms, beauty bars and more, everyone is pouring money into looking and feeling good. Now, while not everyone can be persuaded to go out and get physical even if their life depended on it, most people will take their vitamin supplements to make up for what they lack in their diet. They are vaguely aware of why these supplements are needed.
But then there’s a small problem when it comes to producing and selling vitamins: the cost. It’s not enough today to just make a great product, you also have to market it, promote it, and distribute it for consumers to buy. All of these factors cost a lot of money. Additionally, the regulations governing vitamins and supplements are much stricter now. There are black market “equivalents” and counterfeits flooding the same market that you’re trying to break into. There is an answer, though, that most people don’t immediately recognize.
The Power of Outsourcing to Contract Manufacturing Vitamins Companies
Outsourcing gets a bad rap and with a good cause. To outsource means to pass on the expense and cost of manufacturing to another company, freeing up your funds for other relevant aspects like marketing. Other industries have tried it, and the results are often bad. They get badly made, unregulated products that either break down or turn out to have harmful compound or components, resulting in failure and embarrassment for the poor business that dared to think outside the box.
So why suggest it? Because outsourcing can work if it is done properly. By properly, you have to carefully screen the company you’re hiring to do your manufacturing. Worried about the murkiness of foreign companies? Then you’re looking too far! There are many contract manufacturing vitamins companies within the U.S. that have good reputation. You only need to do your homework and screen them carefully.
Secondly, and this is worth stressing: outsource the manufacturing, but keep testing in-house. This creates a check and balance that will help you maintain quality control. It might seem like distrust, but this will encourage a complementary relationship between you and your manufacturer.
If it’s done right, you even have the advantage of being competitive with the prices of your vitamins as you save up significantly on the cost of manufacturing, so you can lift the burden off of consumers’ shoulders. Also, this arrangement allows you to make sure you deliver on quality, helping your market as they themselves help you to the heights of success. If you’re smart, contract manufacturing vitamins will help your business boom.
