Branding for B2Bs can be tricky. While typical branding techniques still work, the niche of branding from business to business needs to implement a stronger stance with the CEO providing a focus on social marketing. Social media is a great platform for marketing that engages industry leaders and other businesses therefore creating brand recognition. A positive way to generate more interest and awareness is to have a CEO that is groomed to gain buy-in with a successful social media presence. If you are not aware of the tips and techniques required for branding yourself online, you can turn to the book How to Brand Yourself Online Like a CEO by Jasmine Sandler. This digital marketing guide is currently available on Amazon, and guaranteed to provide insight concerning personal branding online for CEOs. It is important to understand that social media is not just about B2B or B2C relations; it is also about person to person communications that add value.
You Can Be Successful Using Social Media
In 2007 the CEO of Kinaxis began using social media for marketing and branding opportunities. Before the World Wide Web exploded with business opportunities, the CEO of Kinaxis was already considering the future implications and now retains 35 to 40% of their leads from the internet. With a lot of dedication and patience, this company has succeeded by providing a strong CEO presence with a personality that reflects the will to effectively use the internet to succeed. By making a social plan for your CEO with immediate buy-in, a business can strategically engage many different social media sites to personify the core of their company.
Build an Engaging CEO Personality and Track the Progress
People want to know that there is a person behind a business. When a business takes the time to build an engaging CEO personality that people can relate to, they are more likely to make stronger connections. It means personifying the actual personality of the CEO by communicating their individual style while exuding growth, enhanced career success, and personal development. Simply put, personal branding is an extension of leadership that is more natural. It builds an emotional response when peers, customers, or employees hear a CEO’s name. Results can be shown for this type of social marketing by tracking progress through key performance indicators. It is also advisable to establish guidelines for social activity and a CEO brand.
Jasmine Sandler has years of experience with social marketing and frequently leads speaking engagements on many social marketing topics. You can schedule a free 15 minute phone consultation with her to learn more about her trusted B2B sales and marketing techniques.
