One of the best things about the various ecommerce platforms is that they are designed to be very user friendly if you are using just the basic templates provided. While this will give you a great looking store, you won’t get any help in the way of Shopify SEO services that will help to promote your online retail site up near the top of the search engine rankings.
In fact, even if you use the templates there are no Shopify SEO services included and you will need to know what to include in descriptions, titles and even tags to ensure that your website is not just one of the hundreds of thousands that consumers can go to online.
Never Duplicate another Website
One of the most common mistakes that people make when they aren’t using an SEO company for Shopify, or any other ecommerce platform, is to simple copy a manufacturer’s description for the products they are selling.
While you don’t need to completely rewrite descriptions, paying close attention to avoiding duplication is critical. A SEO company can review your site and get rid of that duplication and also set up specific options for unique meta descriptions and also the use of commands that can be set to help prevent duplicate content.
Linking Practices with a SEO Company for Shopify
It is essential that your links be easy to follow on your website and allow your customers to immediately get to the product they are interested in. While this makes sense, it also is very important right from the home page with search engine ranking algorithms.
In addition, a top company like 1Digital Marketing will help design strategic links that will enhance the likelihood that the customer will click on them. This includes calls to action and links on relevant terms that both match the product and also add to the content of the website in an informed, meaningful and relevant way.
If you are doing your own ecommerce site using the Shopify platform having a company that is experienced in ecommerce and Shopify SEO look at the site is a great option. Companies like 1Digital Marketing can review your site and make recommendations on what they can do to improve your site and help you to grow.
