Putting business yard signs in your yard is a great way to advertise for your business. The number one rule of advertising is that a product has to enter customers’ consciousness before they consider buying it, and yard signs do exactly this. The following tips will give you some more information about business yard signs and will help you figure out how to make them best suit your needs.
What Should I Put On My Business Yard Sign?
It’s important to keep your message short and sweet. Remember that business yard signs are geared towards cars that are driving by, so you want the people who are driving the cars to be able to see and comprehend your sign while cruising by at a 30 to 40 mph speed. Avoid putting long messages on your sign; a sign with too much text on it is likely to be ignored or simply not fully registered by someone driving by. Ideally, put the name and official identifying logo of your business on the sign as well as your business contact information. That way, anyone who sees your sign will know the essentials about your business, and how they can find out more.
What Will It Be Made Of?
The ideal material for a business yard sign is corrugated plastic or aluminum: something sturdy and able to resist damage. Similarly, the typeset on a business yard sign should ideally be high quality ink in order to resist weathering by the elements and fading. Business yard signs should last two to three years.
What Should It Look Like?
A business yard sign company will probably have a wide selection of designs, graphics and templates which they can pick from to reprint on your sign. However, when advertising for your business, it is a good idea to consider creating your own logo and then reprinting this on your yard signs. The more unique your logo, the easier it will be for passersby who see the sign to remember it and associate it with your business.
Ask Your Friends
Having your friends put signs for your business in their yards is the perfect way to raise awareness of your business in your town. This strategy also places your business at the center of a web of information, as your friends’ friends who see the sign in their yard will ask them about your business.
