When you are creating a plan for your long-term advertising strategies, a portion of this should include business cards. However, when you are having your business card created and printed, there are a number of mistakes that can occur if you are not aware of them. Some of the most common errors that are highlighted here. Avoiding these will ensure that your California Printing service creates great looking business cards that will make a great first impression on potential customers.
Low Quality Paper
There are far too many business owners who think paper is paper when it comes to their business cards. However, there are a number of options to choose from when it comes to business card paper. For example, you can choose a matte or glossy finish and various types of paper. While each option has its pros and cons, you need to find a type of paper that is durable, but offers a professional appearance for your contact information.
Not Using Color
Modern consumers expect to see a full color business card. This does not mean that you have to include graphics or full cover photos on the entire business card surface. You can simply place color in the logo to help your cards appear more professional. You should not make the mistake of just using black and white on the cards you create, since your competitors are likely using a wide array of different colors. Your potential customers will be drawn naturally to bright colors, which is why you should implement them into your business card design.
Using the Wrong Type of Font
The size and type of font you use on your business card are two of the biggest areas where mistakes are made. You should be sure to choose various font styles that are easy to read, without causing eye strain for your visitors. If the font is difficult to read, or too small to read, then your potential customer will likely just throw it away. The absolute smallest font that you should ever use is eight point; however, a good range is anywhere between 10 point and 14 point.
Not Proofreading the Card
There are a number of business cards that have wound up at the printers having never been proofread. This can result in a number of huge mistakes being made. This mistakes mean that you can have great looking business cards that are completely unusable due to the wrong information being printed on them. There is nothing quite as bad as having a business card printed only to discover that the incorrect or wrong title has been printed on it.
