A jewelry display is akin to a billboard for your particular shop. The display you choose can make you or break you by either drawing potential customers to purchase your jewelry or making them simply walk on by. Some tips given below can help you pick the right jewelry displays for your store.
Personality
First, try to choose jewelry displays that blend with your jewelry’s personality. Strong displays reflect the personality and style of the jewelry line you are showcasing with them as well as your targeted customer’s taste.
Contrast
Be sure your jewelry will show up against the display you choose to use it. For instance, a pendant of clear crystal quartz will not show up against a leopard-print pattern. However, a large silver cuff bracelet would go extremely well with this type of background. As a general rule of thumb, a dark background will make your colorful jewelry pieces stand out in a stunning way. By choosing a background that is visually distinct from your jewelry, you will make your jewelry the star of the beautiful scene you are creating for it.
Necklace Stands
Three-dimensional necklace display stands are especially popular for showcasing jewelry. It is wise to use a few of them to showcase your store’s best and most expensive necklaces. These products are popular because each one is an abstraction of the shoulder and neck area of a woman. Their purpose is to give the customer an idea of what a certain jewelry piece looks like when it is worn; the customer can, therefore, imagine more easily how it will look on her. Seeing jewelry displayed in this way increases a shopper’s likelihood of wanting to purchase and wear the jewelry herself.
Options
A wide range of jewelry displays is available on the market today. For instance, many come in black or brown hues and even a blue-and-gold pattern. You can also choose from among platforms made of wood or chrome. The right company will help you choose displays that will work best with your jewelry offerings and thus meet your needs and benefit your bottom line long term.