Most people dislike direct mail because they get many different things in the mailbox and they always have advertisements being thrown at them. Because of this, consumers tend to ignore advertisements and direct mail until they need those services, and even then, some people ignore them. However, flyers tend to get noticed by more people because they are non-confrontational. You hand out a flyer and allow the potential customer to take it home and read it when they have time. flyer printing services also allows you to post your flyer in many public areas, including billboards, mailing them, handing them out and placing them in local advertisement newspapers as an insert.
Types of Flyer Printing Services
You can select almost any size flyer, but most people stick with the traditional regular paper size of 8.5 x 11. Other common sizes include 11 x 17 and 5.5 x 8.5, though you can choose what works best for you. A flyer should have great graphics and helpful information. If you don’t have a big enough graphic to fit the page or enough information, consider a smaller size that will fit everything better.
There are also different folds to consider. You can enhance the message of your flyer by using z-fold, tri-fold and half-fold options, or simply leave it unfolded if you want to hand them out to customers on the street or hang it up on a message board.
Attraction
Just like with dating, people need to be attracted to your flyers. If they feel it will be a boring advert, you won’t be noticed, so make it seem special. Distinguish your business from others by incorporating some unique or interesting selling points that don’t seem to be selling points.
Remember that you want to hint to potential customers that your store should be visited or your product should be purchased. Don’t come right out and say it, as you would a sales pitch. Consider the types of images, quality and color you choose to make up a well-rounded flyer. Using easy-to-read fonts is also helpful.
Information is key, but don’t overcrowd the flyer with a ton of information. Keep it simple and only use one or two key points. If you want, include a coupon for tracking purposes. Offering a percentage off the total bill when the flyer is presented is a great way to drum up business and find out who uses your marketing tactic.
flyer printing services are a great way to highlight your company with something non-confrontational. McAdams Graphics offers great options for flyers and more.
