Using Canadian web hosting, you can create a fantastic blog that will drive thousands of visitors to you every month. Whether you want to use this to help you to get new clients for your small business, or just want to do this for fun and hope to make a little bit of money, you can accomplish a lot if you understand the fundamentals.
What Is the Purpose of a Blog?
Regardless of what you intend to use your blog for, or what you hope the blog can help you accomplish, you need to understand a few fundamental rules for success.
Understand that there are exceptions to these rules, but that they are rare and it’s very difficult to make projects outside of these rules work for you.
The best way to ensure success and to get the traffic that you want is to create a blog that helps people. Although a blog can help you to promote yourself, promote a product, or promote your overall business, rather than using it for these purposes, you should focus on assisting and informing others.
Why?
The only way that your blog will climb the ranks in search engines or be found in social media is if others find your content useful. Creating entertaining content is useful to a degree, but if it doesn’t solve problems for people, it’s unlikely that your visitors are going to share that content elsewhere. Sharing is really what’s at the core of anything that is successful online.
How a Blog Is Ranked
All websites are ranked in search engines by an extremely complex set of algorithms that are established by the search engine providers themselves. These algorithms are not published, but the major search engine providers do inform website owners of some of the most important factors in how sites are ranked.
In short, websites are ranked based on authority. If your blog becomes an authority on your target topic, that will be measurable based on a couple of extremely important metrics.
First, how many times are your pages linked to by other pages? If you are truly an authority in your market, others will view you that way, and will link to you as a resource on the topics that you discuss. If your blog has links from other authorities, those links will be weighted more heavily in the search algorithm.
Another extremely important factor in determining your authority is the behavior of visitors on your site. Excellent web hosting is crucial here. The speed at which your pages load, the aesthetic look of your site, and the technical stability of your site will all contribute to how your visitors behave. If visitors like your content and your website is attractive, fast, and stable, they will spend more time on your site. This is a signal to the search engine providers that your site is authoritative.
