There’s almost nothing in the world that makes a potential customer bolt quicker than a disjointed site. A thoughtful, coherent layout speaks volumes of your store’s level of professionalism and tells shoppers what to expect from you. If you notice your e-commerce store is getting traffic, but it bounces quickly or purchases are lacking, making it more cohesive could be the solution. Take a look at some of these common Bigcommerce web design mistakes and see whether they will help improve your flow and encourage more sales.
Brand
It doesn’t matter what your theme or style is, stick with it. Use the same logo, colors and shapes throughout your store. It seems fairly straightforward, but when people begin to customize, they will frequently create buttons and links that don’t match the rest of the site. Correcting these simple issues will provide a uniform appearance that tells shoppers you’re a professional.
Menu
Premade Bigcommerce web design templates often include oversized menus, which are very trendy today. If you’re using such a template and have more than a single row of links, be sure each link is spaced evenly and the options are centered on the page. When you add a drop-down menu, consider using a complementary color so the supplemental items stand out. Adjusting a jumbled menu makes links easier to identify for quick navigation and keeps shoppers clicking.
Images
Believe it or not, size matters. Whether you’re using large images or thumbnails, your images need to be the same dimensions. This makes your selections appear orderly and professional. While a shopper may not bail just because of mismatches, a clean site keeps them engaged longer. Whenever possible, try to keep backgrounds the same as well. It makes the products themselves stand out more because people aren’t distracted by contradictory elements.
Fonts
One of the simplest ways to make a message stand out is to change the font style, size or color. It works extremely well to draw attention to an item when used sparingly. However, an excited newcomer can overuse this technique, which makes for an erratic display. Take stock of how many alterations you have in the appearance of your text. Then, reduce anything that doesn’t need to pop back to your selected default, to create a professional appearance.
Keeping your Bigcommerce web design elements consistent makes your store look professional, sets customers at ease and encourages more purchases. If you’re unsure how to do it or could use a little help fine-tuning what you’ve already done, consider bringing in an expert . Someone who has additional training will catch these little nuances and will make your site shine. For more information visit Website url.
