Catalog Marketing offers a huge profit opportunity for businesses. New launches and huge growth in consumer catalog sectors and B2B marketing are creating increased profits for retailers, manufacturers and mail order marketers.
If you sell a number of different products, then you likely know that catalogs offer an unbeatable way to enhance your business profitability. The primary reason for this is due to the fact that they act as the ideal retention tool for your customer base, and helps you to maintain your customer’s loyalty, while providing you with upselling and cross selling opportunities.
If you are thinking about expanding your marketing campaign with a catalog, or you have seen your existing catalog sales decline, then the following marketing tips will help you revamp and recharge your efforts.
Create Direct Response Copy
There are far too many catalog marketers that fail to generate direct response copy. This is copy that is benefit-oriented. You should not just describe the features of your product, you need to tell why they are beneficial. Essentially, you are going to paint a picture of how this particular product will improve their lives. Also, don’t forget to ensure your ordering pages contain copy that reinforces these elements, ensuring the sale is made.
Utilize Long and Descriptive Copy
You have to take the time to say enough about a particular product in order to overcome any possible objections and ensure the sale is made. The key is to describe the items in detail and draw your prospects into what you have to offer. Make it so irresistible they feel as though they can’t say no.
Use Direct Response Graphics and Art
The graphics and the art you use in the catalog are also a key element to whether or not your catalog is successful. You should ensure these elements are designed with your reader in mind. You should ensure the layout of products promotes the reader’s eye going from one to the next, rather than across the page randomly. Additionally, captions should be used beneath products and in the ordering instructions.
When you use these tips, you can create a catalog marketing effort that will gain your more sales and more profits. Catalog marketing is much more than just getting the item to your customers, you have to make them want to purchase from you, and only you. This can be achieved with the tips listed here.
If you want some tips to enhance your Catalog Marketing efforts, visit the Arandell website for more information.
