More and more businesses from the very large to the newest start-ups are becoming very aware of the importance of branding. Branding is really the strategic use of your brand in a way that helps your current customers as well as potential new customers to remember your company when they hear a particular product. Customized lanyards are a low cost way to keep your brand in your customer’s minds at trade shows, conferences, exhibitions and at community events.
Designing your own customized lanyards takes some planning, but it is not at all difficult if you keep a few basic tips in mind. Keep in mind that your lanyard should match your company colors and logo as this helps to connect all your advertising and present a consistent brand and message.
Avoid Colors That Blend
You want your logo and company information to pop out at a person looking at your customized lanyards. Colors that blend or that are hard to see against each other are going to be confusing or irritating to the reader and will not be effective. For example, choosing a dark navy background and a light blue text will be very easy to read. On the other hand a navy background with black test color may not stand out at all.
Avoid Too Much Information
It is important to avoid information overload on customized lanyards. Choose the message you want to get across and make that the one item on the lanyard. You may want to highlight the company name, the company logo or both as alternating images around the lanyard.
You would want to avoid having your company website, phone number, logo, name and brands all on the band as it would be too overwhelming. A multicolored logo that is printed on a lanyard can be very eye catching and memorable and a great marketing tool.
Avoid Hard To Read Fonts
As with colors, fonts can sometimes be difficult to read. This depends on the width of the lanyard and the font type that you select. Generally the fonts that look more like type are easier to read than those that are more like cursive writing or the very detailed fonts with lots of added details.
Designing your own customized lanyards is an ideal way to help gain your brand recognition. Choose colors information and fonts carefully and you will have a product that you can give away for years to come.
